Clubber Spotlight: Jaye Ink
This week, we take a look at the work of London-based artist Jaye Ink, who devises characters inspired by video game worlds
"I’m Jaye and I’m a Libyan/American multi-disciplinary artist currently studying at Central Saint Martins. I primarily work with digital processes, often integrating painting, sculpture, and photography in a practice best described as experimental, exploratory, and adaptable.
Kurai, Jaye Ink
This series is part of a project that combines my love of fashion and video games to create unique characters. I see both fields as multifaceted realms with endless scope for creativity and innovation. This project draws parallels between the theatrics and storytelling that exist within the world of fashion and game development, and seeks to evoke a distinctive viewpoint that hopefully will resonate with audiences.
I’m currently working on more characters with the goal of creating a large character selection interface (just like in the video games). This project is still very much in it’s early stages, and I’m eager to develop it and watch it evolve into something truly impactful.
Thom, Jaye Ink
My introduction to video games started at 5 years old, when I was first gifted a Nintendo DS Lite and a bunch of different games for it. They were mainly a mix of Nintendo and SEGA games. With all my games, I loved the start: browsing the character menus. As a kid, I was enthralled by the varying characters outfits, exaggerated proportions, quirky features, and eccentric mannerisms. I was further captivated when I discovered each character had their own lore and that I was exploring and navigating complex worlds. At such a young age, it definitely fuelled a lot of my imagination and profoundly shaped my creativity.
Viye, Jaye Ink
In video game character design, every accessory and fashion choice serves as a conduit for outwardly expressing the character's personality; from the style of their attire to the intricate details of their accessories — each element is carefully designed to communicate nuances of their persona.
And fashion is no different. I collected fashion magazines during middle school and cut out my favourite looks to paste in scrapbooks, sometimes creating stories for them, and ripped out editorials to stick on my bedroom wall to admire."
@jaye.ink
VT MD, Jaye Ink
Companies
Dazed Media
- Publishing