Mathushaa Sagthidas is a first generation British freelance photographer, set designer and art director (studied at Camberwell College of Arts, UAL) with an interest in fine art and contemporary fashion. Mathushaa’s work often examines her identity - Tamil Eelam ethnicity and British nationality, which is reflected through traditions, history and fashion photography.
Identity, authenticity and representation are important to her because of her parents’ upbringing and experiences during the Sri Lankan civil war, which took place from 1983 until now. The history of the war, their own personal suffering and experience led Mathushaa to learn and embrace her ethnic culture, traditions and heritage more and more.
Her photography work spans a range of brands including Amazon, Wolf & Badger, Fashion United, MullenLowe, Adidas, Aterlier100 and Royal Court Theatre; publications such as Creative Lives, Glass Magazine, The Photographer's Gallery, gal-dem, Hypebae, Fashion Minority Report, THIIIRD Magazine, Hypebeast, Dishoom, It's Nice That, The British Library and Graduate Fashion Week and exhibitions such as Tate Britain, PhotoFusion, BBH London, Lake Gallery, Camberwell Space Gallery, Rankin x Maryland Studio, Royal Greenwich Museums including billboards across the UK and a solo show with Bow Arts.
See more on her socials. Feel free to connect and get in contact!
- www.instagram.com/mathuxphotos
- www.facebook.com/mathuxphotos/
- www.twitter.com/mathuxphotos
Projects
- HEADSHOTS: Milli BhatiaHeadshots for the lovely @millibh � https://www.instagram.com/p/C66v6qYtKlh/ #headshots #portrait #photography #portraitphotography #headshot #headshotphotographer #photoshoot #portraits #photographer #headshotphotography #portraitphotographer #professionalheadshots #corporateheadshots #studiophotography
- Still Life: Jewellery PhotographySome more still life experimenting and testing out set styling skills! ⚱️ https://www.instagram.com/p/C6wbfIttlhQ/ Photography, set design and editing by Mathushaa Sagthidas @mathuxphotos #southasianfashion #crownthebrown #desibaddies #desibaddie #ethnic #traditional #brownqueens #photography #browngirls #shoot #indianjewellery #fashionphotographer #styling
- WUKAWEAR: DESI PERIOD STORIESThe WUKA Wedding, shot last year � https://www.instagram.com/p/C6otA_mt2zo/ “Inspired by CEO and Co-founder @rautruby heritage and Nepali roots, features a kick-ass cast of women who are busting taboos and raising the bar when it comes to female empowerment, this colourful campaign is a world first - celebrating saris, periods, taboos and all that unites us as South Asian women.” Featuring alongside @rautruby, sexual wellness expert @seemaanandstorytelling, award-winning disability activist
- ASKARI - MY FAMILY, MY INSPIRATIONThrowback to my very first shoot and production for Askari @askariclothing , excited to post our more recent shoots together - two coming soon!! https://www.instagram.com/reel/C6gHNf0NHRM/ Shot some really sweet and sentimental concept and stories with Uma, means the world to trusted to capture such important moments for Askari - grateful to make a contribution to this journey �♥️ “My Family, My Inspiration: My grandparents were born in India and immigrated to Kenya where my parents were born
- A COLLECTION OF MOTIFS - BTSA COLLECTION OF MOTIFS!! BTS of the shoots process - we’ve been planning this shoot since last year, super exciting to see it all come to life � https://www.instagram.com/reel/C6VdT14N1WW/ Published in @shades_magazine__ � Photography | Editing | Production by Mathushaa Sagthidas @mathuxphotos Set Design and Concept by Mathushaa Sagthidas @mathuxphotos Artworks by @architecturebyari � Videographer | Editing | DOP by Mathushaa Sagthidas @mathuxphotos VHS Behind the scenes filmed by Vashant
- A COLLECTION OF MOTIFSA COLLECTION OF MOTIFS https://www.instagram.com/p/C6L0fSptJeR/ All looks shoot in under 3 hours � - massive shout out to the team for this one and Claudia for the studio space � Published in @shades_magazine__ � Photography | Editing | Production by Mathushaa Sagthidas @mathuxphotos Set Design and Concept by Mathushaa Sagthidas @mathuxphotos Artworks by @architecturebyari � Videographer | Editing | DOP by Mathushaa Sagthidas @mathuxphotos VHS Behind the scenes filmed by Vashanthiya Varan
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Projects credited in
- LONDON FASHION WEEK SS20Taking place from September 13th-17th, 2019, the London Fashion Week Spring/Summer 2020 presentations saw our creative rolled out for the first time.45
- PEPPER YOUR TALK ARTICLE - BUILDING RESILIENCE: HOW TO BOUNCE BACK FROM CAREER KNOCKBACKSThe fashion industry is notoriously cutthroat. As they say on Project Runway ‘One minute you’re in, the next you’re out. Take the once lauded industry darling – Hedi Slimane – who, as Creative Director of Dior Homme, inspired the late Karl Lagerfeld to slim down several sizes in order to fit into his collections. Fast-forward to September 2018, and Paris Fashion Week where his much-awaited debut for Celine was, to put it politely, slated. So, how do you bounce back after a week of unending criti
- MESA Magazine x Lone Design ClubMy favourite shots I took for MESA Magazine @mesamagazine x LDC @lonedesignclub presents “The Next Generation” See more on my Instagram � Talent: Pritt (@_prittmusic) “is a South-London raised songstress putting Tamil music on the map.” White Face Dress Chenchen @chenchenstudio Chenchen @chenchenstudio Silk Coat Boots provided by Rahemur Rahman. Nooriyah (@nooriyah._) “is an Arab music specialist DJ and radio host.” Art deco corset La Musa @your_musa Green Jacket Kim Dave @kimdavertw @kimdav
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Work history
Studio AssistantRANKIN CREATIVE
London, United KingdomFreelance
V
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Producer/ Set DesignerVarious Companies & Productions
London, United KingdomFreelance
Producer, Set Designer and Art Director (Nov 2022 - present) -
Set Designer - Mothercare, Chelsea FC, Gopal's Corner, Cariter, Conde Nast Traveller
Producer - Royal Maritime Museum: PIONEERS: A Renaissance in South Asian Creativity
Production Manager - Tom Ford (May 2023)
Producer - Madeleine Penfold (Dulwich x Defected, Chelsea FC)
Producer - Alia Romagnoli (Brooks Running)
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Skills
- Mail Chimp
- Direct Mail
- E-mail Campaigns
- Email Campaign
- Email Copy
- Email Communications
- Email Copywriting
- Email Design
- Email Management
- Email Newsletters
- Emails
- Email Marketing
- Microsoft Outlook
- Microsoft Powerpoint
- Microsoft Excel
- Microsoft Office
- Microsoft Word
- Adobe Acrobat
- Adobe Editing
- Adobe Indesign
- Adobe Lightroom
- Adobe Photoshop
- Adobe Premiere Pro
- Social Media
- Social Media Advertising
- Social Media Management
- Social Media Marketing
- Fine Art
- Fashion Campaigns
- Fashion Communication
- Fashion Concept
- Fashion Direction
- Fashion Editorial
- Fashion Events
- Fashion Editing
- Styling Direction
- Styling Shoots
- Assistant Styling
- Creative Styling
- Commercial Styling
- Editorial Styling
- Fashion Styling
- Photoshoot Styling
- Personal Styling
- Product Styling
- Communicating Ideas
- Communication
- Communication Planning
- Communication Activities
- Communication Arts
- Community Engagement
- Community Art
- Communicative
- Communitcation Skills
- Communications Coordination
- Communications
- Communication Skills
- Communication Presentation
- Communication Promotion
- Team Building
- Team Collaboration
- Team Leadership
- Team Management
- Team Development
- Teamworking
- Creative Team
- Time Management
- Timelapse
Education
M
M
DiplomaMichigan State University
- London, United Kingdom
Passed (Certificates available upon request)
Cameras, Exposure & Photography | Camera Control | Principles of Photo Composition and Digital Image Post-Production | Photography Techniques: Light, Content and Sharing | Photography Capstone Project
M
M
DiplomaMuseum of Modern Art, New York
- London, United Kingdom
Passed (Certificates available upon request)
Art & Inquiry: Museum Teaching Strategies | Art & Activity: Interactive Strategies for Engaging) | What Is Contemporary Art? | Modern Art & Ideas | Seeing Through Photographs | Art & Ideas: Teaching
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Awards
New Blood Portfolio Winner 2023D&AD New Blood
Portrait of Britian 2023Studio 1854 – British Journal of Photography
https://www.instagram.com/p/CzonVtNt8g9/+ Show more